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44An important element in the online betting industry is the increased social responsibility of companies in protecting players from gambling addiction. Betting platforms now implement tools to help players manage their gambling habits, such as betting limits, playing time limits, and self-exclusion tools. In addition, companies also partner with organizations that support problem gamblers to provide counseling and support services.

Another important factor is the development of tools to support players and improve their experience. Betting companies today not only provide tools for players to track betting results but also provide analytical tools to help them make better decisions. These tools can include information about team performance, player statistics, previous match results, and other important data that helps players make smart betting decisions.